Sun, June 16, 2024

CFI Boosts Visibility With Key Middle Eastern Airline Deals

Broker News

CFI, an online trading brokerage, has signed advertising contracts with five major Middle Eastern airlines, including Emirates, Etihad, Qatar, Royal Jordanian, and MEA. CFI’s “Be One Step Ahead” commercial will now feature on flights from these airlines. The company gains branding rights, increasing visibility on planes and the ground.

Some agreements are already active, with more to follow soon. The primary goal is to boost CFI’s brand visibility and promote financial literacy among a wider audience. Hisham Mansour, Co-Founder and Managing Director of CFI, said, “Aligning with the region’s top airlines, globally recognized for excellence, is a bold statement from our region to the world.”

He continued, noting these partnerships will project CFI’s “innovative brand voice globally” and highlight the firm’s “commitment to technology, innovation, and exceptional service” to an international audience.

These airline deals enhance CFI’s existing sponsorships, including the Saudi Super Cup finals in Abu Dhabi and the FIBA WASL Final 8 in Doha. They also have various sports partnerships in the MENA region and globally.

Recent Expansions, Trading Volume Surge, and New CEO

In early May, CFI expanded into the South African market as part of its global growth strategy, emphasizing its African presence. Two weeks later, CFI reported performance improvements, with a 24% rise in trading volumes, hitting a record of $557 billion.

In April, CFI’s UAE division saw a leadership change. Jareer Hiary became CEO, succeeding Nidal Abdel Hadi, who pursued personal ventures. This followed the launch of CFI’s SCA-regulated entity as a Category One licensed broker in the UAE.

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