Fast-Food Chain KFC and its New Product

KFC and new opportunities

KFC is one of the most famous fast-food chains in the world with more than 22,000 locations around the world. However, this time the famous restaurant chain launched a new Intel-powered games console that comes with a built-in “chicken chamber” to keep snacks warm. It is worth mentioning that, the KFConsole is part of the partnership with hardware manufacturer Cooler Master.

Interestingly, the Bargain Bucket-shaped machine features the world’s first built-in chicken chamber. Importantly, the chicken will be kept hot thanks to a custom-built cooling system that keeps the console hardware at a regular temperature while using heat produced by its components to warm the chicken chamber. Moreover,  other specs include an Intel Nuc 9 Extreme Compute Element as well as two Seagate BarraCuda 1TB SSD.

Fast-Food Chain KFC and interesting details 

Fast-food chain KFC made an interesting decision by entering a new market. Interestingly, the console can handle virtual reality games and offers smooth gameplay thanks to 240 frames per second frame rate and 4K display compatibility. The information came from the Cooler Master. 

Moreover, this machine is capable of running games at top-level specs. 

People should take into account one important detail. This is not the first time the fast-food chain KFC has collaborated with other brands. 

For example, this year more precisely in February, KFC and Crocs announced the KFC X Cross Bucket Clog, a limited edition shoe covered in a fried chicken print. Importantly, the shoe has the iconic KFC red-stripped bucket on the base of the Croc. It comes with two attachable charms that could easily be mistaken for the real deal.  This shoe looks and smells like fried chicken.

Moreover, in December 2019, the fast-food chain worked with an artificial fire log company Enviro-Log to offer the chicken-scented 11 Herbs & Spices Firelog. 

As stated above, KFC is one of the most famous fast-food chains in the world, it is not surprising that the company wants to use this fact to generate more money. Moreover, the coronavirus pandemic created problems for companies around the world. 

It makes sense to collaborate with other brands to create an additional source of income. Due to the pandemic, people are trying to spend more time at home. KFC, as well as other companies, have the opportunity to use this situation to launch new products. Moreover, world-famous companies have the opportunity to help small organizations to adapt to the new reality.

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