Facebook is going to display the location of high-reach Facebook pages and Instagram accounts on every post the owners share. This will give people more information in gauging the reliability and authenticity of the content they see in their feeds. The company has not disclosed what it considers a high-reach page or account.
The social media company said they want to make sure people use their services authentically. They want to ensure people can understand who is behind the posts they’re seeing.
This is particularly an important thing when it comes to elections. So they’re taking extra steps to make Pages and accounts with large audiences more transparent.
FB will label some election-related posts with their geographic origin. This will be in an attempt to curb political misinformation by foreign-based pages that mimic legitimate groups and political parties.
In 2018, they started giving people more context about Facebook Pages. That includes the primary country’s location of the people managing a Page, so people can better understand who’s behind it.
They also launched About this Account on Instagram to provide additional context. This is in order for people to evaluate the authenticity of an account.
Today, they’re going a step further in providing the location of high-reach FB Pages and IG accounts.
They are piloting this feature in the US, starting specifically with FB Pages and IG accounts. This refers to accounts that are based outside the US but reach large audiences based primarily in the US.
They’re also exploring ways to bring this transparency to more places, such as Facebook Pages and Instagram Profiles.
The New FB & Instagram Feature Protect Elections
Facebook says the feature aims to keep election messaging honest.
These changes are part of their broader efforts to protect elections and increase transparency on Facebook and Instagram. This is in order for people to make more informed decisions about the posts they read, trust and share.
Facebook has already taken a number of steps to try to ensure election security and prevent misinformation on its platform. It has been doing so since the 2016 US presidential election.
Last year, the company introduced new tools, such as Facebook Protect. It is a set of enhanced security measures for the accounts of candidates and their campaign workers.
The banning of these networks and labelling of false posts are part of an effort to prevent 2020 election interference.
This most recent change might not actually impact an already posted content. But it’ll likely give people more insight into how someone’s location might affect what they share on Facebook and Instagram.
Facebook previously said they have a responsibility to stop abuse and election interference on their platform. That’s why they’ve made significant investments since 2016.
This was to better identify new threats, close vulnerabilities and reduce the spread of viral misinformation and Facebook fake accounts.
They have announced several new measures to help protect the democratic process and provide an update on initiatives already underway. These are in fighting foreign interference, increasing transparency, reducing misinformation.