If you decided to release your own ICO, you might have already read what specific steps you need to take for that. You probably also know about the white paper.
A white paper has crucial importance while releasing your ICO, as it summarizes all the major tasks and problems your project solves. Except for your well-performed white paper, building a good website is another success card for your ICO.
The Initial Coin Offering (ICO) database illustrates how branding, marketing, and digital interactive play a vital role in the success of an ICO website. Highly increasing blockchain projects requires as much strategic planning as technical expertise.
Although the quality of these websites varies a lot, the more successful companies seem to have two things in common: 1) their content is straightforward to understand, and investors can easily access, and 2) they have a very professional look and feel.
Now, let’s discuss what important parts any successful ICO website must include.
Clarify your problem and its solvation
Clarifying the issue should be the main focus of your website at the beginning of the page. You should provide a high-level summary of the problem and how you plan to solve it in a few paragraphs.
There is no need to delve into the basic technology behind the project. The website should be more of a direct entry for the company. If you can convince potential investors that your product solves the real problem, they will be more likely to read the white paper on the actual technical aspects of the project.
Real-world use cases
You need to demonstrate a compelling use case to illustrate the purpose of the platform. It must be clear how the platform will be used in the real world, even it might be just transferring tokens between two parties.
For instance, in the case of a supply chain, will the platform be used to track shipments from the manufacturer to the point of sale to prevent fraud? If so, please make it clear. Lots of platforms might have several real-world use cases. Thus, ensure these are designed for potential investors.
Introduce your team members and your advisor
This part is the primary consideration for potential investors and is considered the most critical. You should have professional photos of your team members. Every team member should have a LinkedIn profile linked to them, as this can be used as a kind of resume. Investors want to see what projects you have done in the past and whether they are successful.
It is also helpful for consultants to include how their skills will help the project. For potential investors, it is vital to understand how the advisor will help you achieve your goals.
Explain token usage
It is essential to at least outline the basics of how to use tokens within the platform. Even so, many companies skip this part. If the potential investor does not see the apparent purpose of the token, there is not much reason to buy the token.
Mention your partner
Do you work with any external companies, or do you have a venture capital fund to support this project? Are you working with any other blockchains? If so, let people know about them.
The partnership is essential and shows that you are actively working on the construction project, so this is important information for potential investors.
Include the social media
Most companies will issue press releases about upcoming milestones, product launches, partnerships, etc. Make sure you include these and any mentions from external news sources on your website.
Generally speaking, companies that cause more sensation in the media will be more successful in raising funds through ICOs. Investors know this well, so please make sure that this information is easy to find.
Make the white paper easily accessible on the website
If you want to raise funds, you will need a well-written white paper outlining how the platform works, how you plan to use the funds raised, and what your listing strategy looks like. Any potential investor on the website should have easy access to this information.
Use a functional product or MVP
In the current market, having a robust product is extremely important. In the past, just an idea and a white paper were enough to get funding. Many companies that have raised funds in the past have not developed any type of functional products in the end, so investors are becoming more and more cautious about investing in ICOs that have not yet built products.
Professional branding and easy-to-understand content
Creating and maintaining a professional brand for your website is very important because it is usually the first thing that potential investors will see. It is highly recommended to hire a professional designer to assist you in this process.
Content is also a very important consideration. Although your website may contain all of the above, it must be easy to read and understand. Thus, professional copywriters are very helpful.
Bottom line
Overall, we tried to demonstrate the essential steps you need to take before launching the website.
Although these are some basic and common steps, you need to note that every company is different and unique, so some of the content contained on the website may be meaningful to one company but not to another company.
We hope you will still find our guide helpful for a successful ICO website.
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