There is no lack of fake products in the world. Moreover, it is quite hard to investigate such cases. As a result, companies are losing a lot of money every year. Australia’s top-tier rugby league in cooperation with IP Australia decided to take measures against fake products. The National Rugby League along with IP Australia will trial a blockchain-based application to limit the sale of counterfeit products.
People who are unfamiliar with IP Australia may find it hard to understand, how it can help solve this issue. It is worth noting that, IP Australia is an agency of the Department of Industry, Innovation, and Science. Let’s have a look at this agency. It regulates the issuance of intellectual property rights and legislation regarding the patents and registered designs. It also deals with plant breeder’s rights in Australia.
Online merchandise stores and blockchain
Importantly, the new application uses blockchain to enable trademark owners to link their products to the government register. As a result, it acts as proof of their products’ authenticity and their origin as well as helping them control the use of their label.
The National Rugby League will link two of its online merchandise stores NRL Shop and Savvy Supporter with the platform as part of the trial. As a result, customers will be able to verify that IP Australia checked the websites. Moreover, customers will also be able to view information regarding the registered trademark by clicking on the trust badge.
Interestingly, the “trust badge” initiative of IP Australia is part of the agency’s Smart Trade Mark platform. The purpose of this platform is to improve the tracking and tracing of authentic products and minimize the sale of counterfeit products.
Moreover, IP Australia is also working with the Indigenous Land and Sea Corporation as well as the Australian Nuclear Science and Technology Organisation to test the use of their blockchain application. Thanks to new technologies, it will be easier to fight against counterfeit products.
COMMENTS