An official announcement confirmed that Plus500 had prolonged its sponsorship deal with BSC Young Boys, a Swiss football club, for two additional play seasons. The Israeli brokerage company was previously named as the club’s primary shirt sponsor for the 2020/21 and 2021/22 seasons.
A Significant Partnership in European Football BSC Young Boys is a prominent Swiss football club that competes in various top-tier pan-European leagues. The team concluded the 2022-23 Swiss Super League season as champions, securing their place in the upcoming season’s elite European competitions.
Featuring Plus500’s logo on BSC Young Boys’ jerseys will give the Israeli company substantial brand exposure, as European football matches attract fans from Europe and globally.
Established in 1998, BSC Young Boys boasts an extensive domestic and international fan base. Additionally, the club maintains a significant social media presence, with over 142,000 Instagram followers, 128,000 Facebook likes, 138,000 Facebook followers, and 48.5 thousand Twitter followers. Their home stadium can accommodate up to 31,000 spectators.
Promoting Through Sports
Plus500 has consistently leveraged sports arenas for marketing purposes. The firm became the main shirt sponsor of Spanish football powerhouse Atlético Madrid through a €45 million deal spanning from the 2018-19 season until the conclusion of the 2020-21 season. In October last year, the broker inked a four-year agreement with the Chicago Bulls, a US professional basketball team, to bolster its expansion efforts in the United States.
Founded in 2008, Plus500 has grown into a prominent retail broker and is listed on the London Stock Exchange. The company is reportedly considering a US listing, although no official confirmation has been provided.
Plus500 recorded revenue of $207.9 million in Q1 2023 and an EBITDA of $100.9 million. Based on analysts’ consensus projections, the broker is anticipated to generate $601.2 million in revenue in 2023, with an estimated EBITDA of $266.9 million and earnings per share of $2.43.