Facebook officially launched its Clubhouse clone, among other audio tools that will reach the social network. Under the name of Live Audio Rooms, the platform will offer voice chats both within the Facebook application and through Messenger.
The company led by Mark Zuckerberg expects the new functionality to reach all users by the summer. According to the official announcement, audio is a perfect way for communities to involve themselfes in issues that interest them.
Facebook will test live audio rooms in Groups since there are 1.8 billion active users per month. However, the option will also be available to some public figures.
To attract content creators, Facebook will allow its new audio tools to be monetized. In the case of Live Audio Rooms, users will be able to donate money to public figures or the causes they defend. It will also be allowed to charge a fee or subscription to access certain voice rooms.
One more proposal for a saturated market
The fact that Facebook created the Clubhouse clone is not surprising. Rumors of Facebook creating this feature had been persisting for quite some time. The incorporation of Live Audio Rooms confirms the courage of companies to copy each other and add names to a saturated catalog.
The new Facebook tool joins the recent efforts of Twitter, Instagram, Telegram, Discord, Spotify, or Reddit. Each one claims to have something different from the rest, but basically, they point to the same thing. Users will lean towards one option or another according to their preferred social network or platform. Not according to what features they promise to differentiate themselves from the competition.
Soundbites and podcasts will also arrive on Facebook
In addition to its Clubhouse clone, Facebook will incorporate more audio-based features. One will be called Soundbites. It will consist of short audio clips users can record and post to their feed. According to the social network, the feature will represent a tool designed to share anecdotes, jokes, moments of inspiration, or poems.
However, the most attractive announcement is related to podcasts. Soon, Facebook will allow you to search and listen to podcasts directly from its application and run them in the background.
In this way, users will not depend on external services to listen to new episodes of their favorite shows. Podcasts will be available from their creators’ profiles or fan pages, and the social network will offer recommendations based on users’ listening habits.
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