YouTuber Stunt philanthropist Jimmy “MrBeast” Donaldson finally pulled off one of the biggest fundraising challenges in YouTube history. Alongside 600 other Youtubers, they managed to raise $20 million to plant 20 million trees.
The video-streaming site’s most popular creators posted videos with the hashtag #TeamTrees to recruit viewers into donating for the cause.
500,000 Team Trees participants rapidly raised half of their goal by the end of October, almost just by known billionaires. This signified the fastest-growing environmental fundraisers, ever.
Tesla and SpaceX CEO Elon Musk also donated $1 million, Shopify CEO Toby Lütke followed soon after to donate $1,000,001. Twitter and Square CEO donated $150,000, then $200,000.
Plants vs. Zombies developers donated $100,100, while Salesforce cofounder and CEO Marc Benioff contributed $900,000. YouTube’s CEO Susan Wojcicki also donated $200,000 to the campaign, making a video with the lead philanthropist about it.
Trees planted will absorb and store 1.6 million tons of carbon and help remove 115,000 tons of chemical air pollution.
Participants involved social media sites like Twitter and a spot on Jimmy Kimmel to spread awareness outside the platform. The Discovery Channel also produced a #TeamTrees special and aired it on December 3.
Every dollar was donated to the Arbor Day Foundation. The organization has the motto to “plant the right trees in the right place for the right reasons.”
The largest YouTuber names involved include Rhett & Lunk, Marshmello, iJustine, Jacksepticeye, Ninja, and Mark Rober.
Behind Team Trees
Donaldson’s fans on YouTube, Reddit, and Twitter jokingly suggested he’s plant 20 million trees to celebrate reaching 20 million subscribers. Naturally, he responded with the initiative in hopes of showing that “YouTube isn’t just a drama fest.”
He launched Team Trees’ first video on May 2019, urging all content creators to make abundant #TeamTrees videos. This way, they can alter the site’s algorithm to dominate people’s homepages and recommendations.
Arbor Day is currently in the middle of their mission to plant 100 million trees by 2022. They also plan to inspire 5 millon people into planting trees in their own communities.
Jimmy “MrBeast” Donaldson is best-known for his partaking in grand-scale challenges and charitable acts on YouTube. He started his career last 2017 wih lengthy videos of himself doing mundane things like watching paint dry.
Eventually, his simple content transitioned into large-scale, expensive challenges like paying $10,000 for people to eat ghost peppers.
He also frequently makes videos of him donating thousands of dollars to Twitch streamers via sponsors. Harmless stunts sprinkled into his channel, some with attempts to break glass with megaphones.
Homeless shelters received a $100,000 worth of items from the YouTuber in December 2018.
A series of build-up videos involved Donaldson’s friends in weird challenges like hanging from a bar, swinging, biking, and sitting on a toilet. Whoever did the corresponding task the longest participated in the grand finale this week, where they competed to hold a box for $1 million.
MrBeast has 27.3 million YouTube subscribers as of December 2019. He’s been surpassing 10 million views on all the videos he’s posted for more than a year.