ETX Capital and Oval Merge and Rebrand to OvalX

ETX Capital is leading forex, and CFDs brokerage has rebranded to OvalX after integrating its services with Oval, its sister fintech.

After delivering trustworthy services for decades, they made sure any changes they introduced didn’t affect their customers. As a new step, they changed the name to OvalX and their website to ovalx.com. ETX Capital is also redirecting all traffic to the new address ovalx.com.

Guru Capital, a Swiss private equity firm, acquired the UK-based ETX Capital in 2020 after purchasing the broker’s Cypriot business. As Guru’s subsidiary, ETX Capital acquired Oval Money. Oval money leverages the reducing model to offer savings and investment options.

Integrating Services

ETX Capital and Oval integrated in November last year. The merger is based in Italy, the UK, and Cyprus, with 180 employees.

The merger will retain its existing services for ETX Capital and Oval despite the rebranding.

OvalX leverages Oval technology with ETX’s experience to push them to the next level through innovation and technology as the next move into the future.

Meanwhile, ETX Capital is extending its global reach. Last July, the broker received a new license from the South African financial market regulator to enter the lucrative African markets.