Luxury Brands Adhere Decentraland‘s Metaverse Fashion Week

Decentraland hosted Metaverse Fashion Week, a four-day digital fashion event last weekend, staged wearables on virtual runways, organized discussion panels, and shared a shopping experience. Old luxury labels and digital brand names participated, including Elie Saab, Etro, Tommy Hilfiger, Dolce & Gabbana, and Estée Lauder.

Meanwhile, digital native fashion houses DressX, Ouroboros, and republiqe hosted open spaces and shops in specific fashion areas, Which are indicated on the map by coordinates. New York Fashion Week, where events can be held in different cities, The MVFW of Decentraland was also held in various districts.

Dolce & Gabanna has unveiled 20 complete sets of Metaverse wear garments explicitly designed for Metaverse Fashion Week. Playing the term on the catwalk, they used cat-face avatar models to show off the collection. After the show, the entire group became available in the exclusive Dolce & Gabbana pop-up; In Decentraland’s Luxury Fashion District, curated by the luxury-oriented market UNXD. UNXD, like Vogue Arabia, was Decentraland’s critical partner in MVFW, Curated by traditional fashion brands.

Dolce & Gabbana recently sold the NFTs series for about $6 million; As part of another collection created in conjunction with UNXD. D&G’s next step in Metaverse is to launch the DGFamily NFT Community, which will give users exclusive access to physical and digital drops and clothing devices. DGFamily owners will receive airdrops from the MVFW collection.

Metaverse and Luxury Brands

On the other hand, Etro decided to revisit the real-world collection for their first fashion show at Metaverse. The Liquid Paisley collection consists of women’s and men’s ready-made clothes worn by 20 avatar models; it Celebrates one of the cult house prints and color palettes. This also includes essential accessories, hats, bags, and shoes. In partnership with UNXD, Etro created a pop-up boutique in the UNXD Luxury District, full of other designer brands.

According to the UNXD co-founder, the idea of ​​starting Fashion Week was the best starting point because it looked like something familiar. He says the best way to get people into an unfamiliar space is to use what they know.

Two other Italian brands, Giuseppe Zanotti and Hogan, have debuted their NFT collections. In collaboration with Exclusive, an expensive NFT and meta-conversion activation platform, TOD’S Group-owned Hogan has released the brand’s first “non-traditional” NFT collection for sneakers. In addition, they set up a pop-up store residence in the Boson Protocol meta-conversion market in Decentralland; To sell physical products as ransom NFTs on the Boson portal. Braw Haus selected five NFT artists who designed the collection.

Similarly, Italian shoe designer Giuseppe Zanotti has released a series of NFT sneakers for MVFW, Blue-chip in partnership with the NFT community, the neuno NFT market, and DeadFellaz.

Conclusion

Metaverse-ready fashion house republiqe has partnered with a Paris-based e-commerce platform, Monnier, to open a virtual accessory store in Decentraland’s Luxury Fashion District. COACH was among the brands in the store that turned an existing physical item into NFT bearing. Also, republiqe facilitated the creation of COACH’s first NFT. Republique showed off five custom-made garments from its store; He has also worked with other brands, including Ester Manas, Wandler, and Oso. This virtual store allows users of Decentraland to log in, view, and purchase any designer clothing.

It is worth noting that fashion NFTs are a big trend. More and more mainstream designers are implementing NFT collections at Metaverse this year. As fashion lovers increasingly use NFTs to express their style on Web3 platforms and in the real world, The future of digital fashion is likely to be favorable for those who have the first advantages.

Also, DressX worked with Fendi to design a digital garment used in an interview with Haute Living for a fashion magazine in January. It was the first fashion magazine cover where they showed digital luxury designer clothes. The design was available for purchase directly on the Fendi website.