The dawn of a new year typically prompts individuals and companies to commit to new beginnings. It is true of retail FX/CFD broker Vantage, who kicked off the year by launching a revamped website on Monday. The updated design and enhanced features seek to provide a better mobile browsing experience, acknowledging the role of mobile devices as the primary internet access point.
In a press statement, Vantage revealed its intention to consolidate its position among FX/CFD brokers through a website refresh. It includes introducing new features and modernizing its current interface. Marc Despallieres, Vantage’s Chief Strategy and Trading Officer, remarked that this move embodies their mantra of ‘trade smarter @vantage,’ underscoring their focus on pioneering, user-friendly trading solutions.
The revised website offers a mobile-optimized interface for easy access to Vantage’s trading platforms and tools. It also debuts a “Vantage Academy” section, an educational epicenter with articles, videos, and e-books. “This website redesign is a significant step for Vantage as we venture into 2024,” stated Despallieres. “We’re entering a new phase of innovative, forward-thinking trading solutions tailored to our global customers’ shifting needs.”
Vantage UK partnered with Bloomberg Media Studios to launch “The Vantage View” video series a few months ago. The series promises to examine major economic trends and outlooks, offering insights from leading industry professionals.
Vantage lowered the minimum deposit for its copy trading feature in a parallel move. Originally at $200, the deposit is now only $50. This decision was influenced by a company-conducted survey indicating that more than 60% of active traders are interested in copy trading. The survey also found that nearly 20% of respondents, unaware of copy trading, were eager to understand it better.
In a strategic expansion in May, Vantage established its footprint in Africa. They procured a derivatives license from the Financial Sector Conduct Authority in South Africa, augmenting their global reach.
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