Warner Music To Join Web3

Warner Music Group collaborates with OpenSea to expand artist Web3 opportunities. Selecting artists can introduce their NFT collections and limited-edition projects on their special drop sites.

To give some music artists a platform to grow their following in the Web3 community, WMG and nonfungible token (NFT) marketplace OpenSea announced their agreement on September 29.

According to a press release, the collaboration between the two organizations will give a small group of WMG artists early access to OpenSea’s newly developed features. This will allow artists to debut their NFT collections and limited edition items on their professional placement pages.

What to Expect From WMG?

These WMG artists will have access to market-leading safety and security features from OpenSea. Moreover, they can access personalized storytelling on specialized landing pages. The partnership will provide current OpenSea fan groups additional opportunities for connection and creativity through NFTs. Also, it’ll give fans new ways to engage with music and artists within the Web3 community. The initiative intends to help WMG artists in developing new Web3 communities.

Vice President of Products of OpenSea, Shiva Rajaraman, stated that NFTs provide a new creative medium and a means of community building, direct audience engagement, and cross-cultural expression for artists and musicians. Oana Ruxandra, chief digital officer and executive vice president of business development at WMG, mentioned that community is fundamental to music’s DNA. According to him, it’s artists and fans celebrating the music they love.

Cooperation between Web3 business Probably Nothing and Warner Records UK is creating the first music collection NFTs. This alliance is the most recent effort to improve the music label’s knowledge of the Web3 business, according to WMG.