CES 2024, the premier tech trade event hosted by the Consumer Technology Association, has commenced with over 130,000 attendees and more than 4,000 exhibitors gathering in Las Vegas. The event showcases future-forward innovative tech across diverse sectors like personal gadgets, transportation, healthcare, and sustainability. The Associated Press is delivering regular updates, spotlighting the most exciting developments from the show tech floor.
Mercedes-Benz dominated the spotlight with its advanced in-car tech enhancements. The highlight is an AI-powered virtual assistant which aims to revolutionize driver-vehicle interaction. Significantly, this assistant, characterized by attributes of being “natural, predictive, empathetic, and personal,” is cloud-connected, thereby enhancing functionalities in infotainment, automated driving, seating comfort, and charging. Moreover, Mercedes-Benz’s collaboration with Google, incorporating specific apps, marks a significant leap in tech integration in the automotive industry.
Honda unveiled two innovative concept vehicles, the “Saloon” and “Space-Hub,” thereby introducing their new global electric vehicle series. Embracing the “thin, light, and wise EV” philosophy, Honda emphasizes compact battery design. Consequently, their commitment to sustainable mobility is evident as they plan to launch electric vehicles in North America by 2026. Furthermore, the redesigned “H mark” logo symbolizes this initiative, clearly demonstrating their dedication to electric vehicle technology.
CES 2024 exemplifies the unstoppable advancement of innovative tech. Mercedes-Benz’s AI innovations in cars and Honda’s vision for electric vehicles indicate a future where technology is deeply embedded in our everyday lives. The event’s tech sales highlight these transformative developments across industries, underscoring a commitment to a tech-driven future. Google’s incorporation of generative AI into Android devices is another notable demonstration of tech’s impact on our interconnected world.
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