Recently, ATFX the London-based broker announced that it plans to launch an institutional trading desk – ATFX Connect. This is not the first retail-trading firm that wants to provide services to institutions. ATFX has been quite successful in creating, developing, and maintaining an exceptional retail product offering. However, the broker has always wanted to move the company to another level.
The broker is a well-established brand with a global presence in a variety of locations. However, unlike other brokers, ATFX will not focus solely on attracting wealthy clientele or people that qualify as experienced users.
The ATFX brand has a large team of experienced professionals. They started developing a new offering for their institutional clients. ATFX provides deep pools of liquidity and trading solutions to HNW (High Net-Wirth Individual) clients. The broker considers the clients’ vast difference in demand and requirements; thus, it works on creating a variety of options to meet them.
Working with institutional clients is not a new trend, however, it is not that popularized. However, many other broker companies have already started working with institutional clients. For ATFX there is a huge difference between elective professional clients and professional clients. The Broker distinguishes all the institutional desks and it provides service accordingly. However, Elective professional clients have more exposure to the markets following the leverage restrictions. They are not a new demographic for ATFX.
ATFX Connect targets experienced professional users, both individual and corporate clients. The platform provides clients with access to tier 1 bank and non-bank liquidity. The platform will introduce share trading. In addition, it will offer an expanded product range based on current platforms.
The trading platform will include share trading. It will also expand the product range based on current platforms. ATFX plans to adjust the product specification to meet the trends in the market.
ATFX will continue to invest in the EU. However, the broker plans to introduce its institutional business arm in Asia.
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