Why Kraft Decided to Pay Money to its Customers

Millions of people like to bake cheesecakes for Christmas. However, this year not everyone will be able to bake cheesecake for the holiday season due to one very interesting reason. As many people already know Kraft is struggling to make cream cheese. 

The company decided to cope with this issue in an unusual way. The company from Chicago is using the cream cheese shortage as a marketing opportunity. For a couple of days this holiday season, customers will be able to spend $20 on dessert and charge it to Kraft, owner of Philadelphia Cream Cheese. Thus, people who can’t bake cheesecakes because they can’t find cream cheese can get another baked good on Kraft’s dime. 

It is quite easy to take advantage of Kraft’s initiative. Customers interested in the offer can visit a special website created by Kraft. Only December 17 and 18, up to 18,000 customers will be able to nab the right to get reimbursement for a holiday treat. People will be able to submit receipts to the company several weeks later. 

Kraft and its customers

For the company, the campaign is a way to soften the blow of empty cream cheese shelves — keep people thinking about Philadelphia cream cheese, without souring on the brand. 

Unfortunately, it is not an easy task to buy certain products due to the pandemic. A surge in cream cheese demand during the coronavirus pandemic made it difficult to keep shelves stocked, Kraft said. New York City bagel shops also struggled to get enough cream cheese. 

Kraft is working to solve this issue. The company is pumping funds into its Philadelphia brand. Kraft even temporarily stopped making a number of Philadelphia products, so it can increase the production of more popular items. 

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