A forex and CFD broker called Axi (formerly AxiTrader) from Australia is aiming to increase its market share in Latin America. They have signed a sports sponsorship deal with Brazilian football club Esporte Clube Bahia to achieve this.
The broker and the football club have entered into an agreement where the broker has become the Official Online Trading Partner of the club. However, the financial details and scope of the agreement have not been disclosed by either party.
Guilherme Bellintani, Bahia’s President, was excited about the new partnership with Axi. Axi has over 15 years of experience as a Forex and CFD broker with a proven innovation, dependability, credibility, and integrity track record. The collaboration between both parties will take the club and Axi to the next level.
Football is a popular sport in Brazil, producing numerous world-class players. Esporte Clube Bahia was founded in 1991 and is based in the capital of the Bahia state. The team competes in the top national league. Their stadium, the Arena Fonte Nova, can hold approximately 48,000 spectators. Additionally, the club has a significant social media presence, boasting over 1 million and 1.1 million followers on Instagram and Facebook, respectively.
New Ownership
The partnership was formed one day after Bahia became a member of the City Football Group. The group manages thirteen clubs, including Manchester City, a prominent English football club. As a result of the partnership, City Football Group now owns 90% of Bahia, which is located in Salvador.
Axi had a sponsorship deal with Manchester City established beforehand, which started in September 2020 during their rebranding. They recently expanded the deal to include sponsorship rights for Manchester City women’s team.
According to the Chief Commercial Officer of Axi, Louis Cooper, adding Esporte Clube Bahia to their sponsorship portfolio was thrilling. He added that the partnership complements their global relationship with Man City and allows them to focus on a region that has been significant for us for some time and is still growing. He said they shared the same ambition and commitment to excellence.
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