The CFI Financial Group has forged a strategic alliance with the celebrated soccer team Paris Saint-Germain that will extend through June 2026. This deal marks a key achievement in CFI’s strategic expansion initiatives.
CFI and PSG: A Strategic Alliance through 2026
By partnering with PSG, CFI intertwines the realms of finance and top-tier sports, reflecting the dynamic essence of Paris, renowned for its vibrancy, excellence, and innovative culture.
At the helm of CFI Financial Group as Founder and Managing Director, Hisham Mansour shared his enthusiasm for the new alliance: “Launching this partnership with Paris Saint-Germain, a club renowned for its zest and distinct brand, is thrilling for us. It’s a perfect match of values and solidifies our position as the MENA region’s premier brokerage.”
This partnership is set to enhance CFI’s worldwide stature, capitalizing on PSG’s global fame and fan following. The venture is expected to bring forth bespoke experiences and promotions for CFI clients and PSG supporters, signifying a major expansion move for both parties.
With Paris Saint-Germain aboard, CFI adds to its list of sports affiliates, which includes the likes of AC Milan and Sheffield United F.C., as well as organizations like the Jordan Football Association and the Lebanese Basketball Federation. CFI’s collaboration with PSG epitomizes its ambition to bolster its international influence.
Marc Armstrong, Paris Saint-Germain’s Chief Revenue Officer, celebrated the partnership, commenting, “Welcoming CFI as an exclusive global partner brings us immense joy. We are driven by shared goals to craft increasingly novel experiences for our fans and clients.”
Pep Guardiola Joins CFI as Brand Ambassador
CFI divulged that Spanish football powerhouse Pep Guardiola would be their global brand ambassador. An icon in the football world, Guardiola is esteemed as one of the sport’s most accomplished managers, having secured multiple league titles and Champions League triumphs with elite clubs like Barcelona and Manchester City.
Guardiola shared his satisfaction with the agreement, expressing, “I’m elated to begin my new relationship with CFI. As an esteemed online trading entity, CFI operates with utmost integrity and professionalism towards its clientele. I’m proud to join their ranks and anticipate a fruitful, lasting association.”