Recently, a Major gaming studio Electronic Arts (EA) has captured the attention of 20,000 Twitter users. This was after seeming to recommend buying digital coins.
Electronic Arts are America and Europe’s second-biggest gaming studio by revenue and market cap.
In a tweet on September 19, it said, “Invest in crypto.”
The releasing of the statement was first thought by many that the firm would be welcoming a piece of financial advice.
Interest in EA at the moment burst out online. It is in comparison to a backdrop of the growing collaboration between the gaming industry and cryptocurrency projects.
It turned out that Crypto was in fact, the label of a new character. To be precise, it is not a currency.
Meanwhile, by revealing its true colors, EA wasted little time. It was by retweeting promotional material for Crypto.
All of them will appear in season three of the battle royal game Apex Legends.
However, descriptions of Crypto’s role were a hint at EA’s acute knowledge. They all became a hot topic among its target audience.
Cryptocurrency Industry Desires for News
The seeming light wandering of the Twitter community still did not go unobserved by some of the industry’s biggest names.
A fellow EA account Access responded to the Crypto post. It said, “brother, why do you do this? You will disappoint father,” to which exchange Binance then wrote, “It’s okay, we still love you.”
Another major exchange pursued the suit and said indicated EA to “get into” cryptocurrency.
In 2019, as cryptocurrency markets have picked up significantly, corporations are still eyeing the phenomenon as a potentially valuable addition to their offerings.
Meanwhile, in July, Fortnite’s World Cup will be held.
This is where excited commentators with one investor anticipate the massive investment from the gaming sector in the future.
The founder and CIO of cryptocurrency asset manager Ikigai, Travis Kling, summarized at the time, “Worth noting – this is directionally very bullish crypto.”
Elsewhere, current trends focus on areas such as in-game tokens. These can be exchangeable and even tradeable but have seen limited uptake.