Xiaomi launches premium phone – Mi 11 Ultra


The Chinese electronics company, Xiaomi, launched a slew of new smartphones on Monday. Significantly, one high-end device, aimed at international markets, looks to push into the premium segment. These devices are Mi 11 Lite and Mi 11 Lite 5G, Mi 11 Pro, Mi 11 Ultra.

As we have already mentioned, the Mi 11 Ultra smartphone is aimed at international markets in the premium segment. Its price is expected to be in the range of $914 – $1,066. However, the company has not said what markets it will be available in outside of China.

With the Mi 11 Ultra, the Chinese giant is entering into powerful competition with leaders Samsung and Apple. Furthermore, it competes with Chinese rivals, including Oppo and Vivo, which have looked to develop their high-end credentials and expand into more mature markets such as Europe in the last few years.

According to Lei Jun, Xiaomi CEO, they started to move into the high range market early last year.

The CEO talked about the camera on the Mi 11 Ultra, which boasts three sensors. Jun talked up the low-light photography and zoom and the algorithm behind the camera.

Mi 11 Ultra camera is enormous (6.8-inch)

Significantly, it isn’t a design that seeks to minimize its appearance or meld it into other phone elements. As it’s a major contributor to the device’s overall 8.38mm thickness.

The camera bump is enormous. Its screen and huge main camera are potentially really useful. This 6.8-inch (17.27cm) device is apparently the best venue to debut these features since customers already know they’re getting a big device.

Furthermore, it has to be noted that other features include: a 6.81-inch display, 5G connectivity, Qualcomm Snapdragon 888 chipset inside.

Vice president of client devices research at IDC, Bryan Ma, said that nowadays, the camera makes the phone. According to him, the Chinese giant knows it and went all-out with the Ultra.

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